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New Avenue Realty & Loans (“New Avenue,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy describes how we collect, use, and share information when you visit newaveloans.com, contact us, or submit a loan inquiry. By using our website or services, you consent to the practices described below.
1. Information we collect
When you submit a form, request a call, or otherwise contact us, we may collect:
- Contact details such as your name, phone number, and email address
- Loan-related information such as the loan type you are interested in and basic details about your situation
- Communications you send to us (including voicemails, texts, and emails)
- Technical information collected automatically, such as IP address, browser type, device type, pages viewed, and referral source
2. How we use your information
We use the information we collect to:
- Respond to your inquiries and discuss loan options that may fit your situation
- Send pre-qualification information, follow-ups, status updates, and related communications
- Operate, secure, and improve our website and services
- Comply with applicable legal, regulatory, and licensing obligations
We do not sell your personal information. By submitting your phone number through our forms or by calling us, you consent to be contacted by phone, SMS, or email regarding your inquiry. Standard message and data rates may apply. You may opt out at any time.
3. Third parties and service providers
We may share information with trusted service providers that help us operate the business, including hosting, analytics, email and SMS delivery, call tracking, and customer relationship management platforms. These providers are only permitted to use your information to perform services for us.
If you reach us by phone or via a tracked phone number on the site, calls may be recorded or logged for quality, training, and TCPA compliance purposes. We may also share information with lenders, investors, or settlement service providers as needed to process a loan application you submit.
4. Cookies and analytics
Our site uses cookies and similar technologies to remember your preferences, measure site performance, and understand how visitors use the site. We may use first- and third-party analytics tools (such as Google Analytics) to collect aggregated usage data. You can control cookies through your browser settings; disabling them may affect site functionality.
5. Your privacy rights
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides certain rights regarding your personal information, including:
- The right to know what personal information we collect, use, and disclose
- The right to request deletion of personal information we hold about you
- The right to correct inaccurate personal information
- The right to opt out of the sale or sharing of personal information (we do not sell personal information)
- The right to limit the use of sensitive personal information
- The right to non-discrimination for exercising any of these rights
To exercise these rights, contact us using the information below. We will verify your identity before fulfilling your request.
6. Data retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to provide services, comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the applicable legal requirements.
7. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Children’s privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.
9. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of the page reflects the most recent version. Material changes will be communicated through the website.
10. Contact us
For privacy questions, requests, or to exercise your rights, contact us at:
New Avenue Realty & Loans
Phone: (323) 694-5476
Web: newaveloans.com
Serving Los Angeles and all of California